Chessie Ralston

Critic
DISC Type : C

Chief Marketing Officer at Capitol Financial Solutions

Raleigh, North Carolina, United States

Overview

Chessie has no verified overview

Personality Overview

ROI Driven

Objective Thinker

Precise

They enjoy working alone and do not rely on others very often.  They prefer to do logical analysis and value evidence over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Chessie has no verified topics they care about

Media Appearances

Chessie has no verified media appearances

Work History

3-2020
Chief Marketing Officer at Capitol Financial Solutions
8-2011 - 3-2020
Vice President of Marketing at Capitol Financial Solutions
5-2006 - 8-2011
Director of Marketing at Capitol Financial Solutions
5-2006 - 1-2007
Marketing Coordinator at Capitol Financial Solutions
1-2003 - 3-2006
Marketing Communications Specialist at John Hancock Investments

Education

1997 - 2001
BS from Lynchburg College
1993 - 1997
Education details unavailable from East Hampton High School

More Information

Social Presence :

Prographics :

Exp : 24 Location : Raleigh, North Carolina, United States Job Level : Leadership Designation : Chief Marketing Officer at Capitol Financial Solutions
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Insights For Selling To Chessie

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chessie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Chessie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Chessie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Chessie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Chessie

Personality Compatibility


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