Chetna Gupta

Enthusiast
DISC Type : i

Head of Brand Marketing at Pronto

Mumbai, Maharashtra, India

Overview

Chetna is the Head of Brand Marketing at Pronto, leveraging her expertise from high-growth consumer brands like Zepto and Nykaa. A Mass Media graduate with skills in graphic design and visual effects, she has successfully transitioned from hands-on creative roles to leading comprehensive brand strategy, public relations, and marketing campaigns.

She has been with Pronto since its inception, playing a pivotal role in shaping the brands identity from its seed stage through to its Series B funding.

Personality Overview

Optimistic

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Building New Brands
She is passionate about building a brand in a new category from the ground up, focusing on creating belief and proving the value proposition to early adopters.
Startup Scaling
Her posts express immense pride in helping scale Pronto from a single hub to multiple cities and navigating the journey from seed funding to a $25M Series B round.
Fostering Customer Trust
Emphasizes that rigorous training, background checks, and police verification for professionals are the primary reasons customers choose and trust their service.

Media Appearances

Chetna has no verified media appearances

Work History

6-2025
Head of Brand Marketing at Pronto
9-2024 - 6-2025
Marketing at Nykaa
10-2023 - 9-2024
Manager II, creatives- growth at Zepto
3-2023 - 9-2023
Manager, creatives marketing at Zepto
11-2022 - 3-2023
Graphic Designer at Zepto

Education

Bachelor of Mass Media from Thakur College of Science & Commerce
Graphic Design from Arena Animation

More Information

Social Presence :

Prographics :

Exp : 5 Location : Mumbai, Maharashtra, India Job Level : Mid-senior Designation : Head of Brand Marketing at Pronto
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Insights For Selling To Chetna

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chetna is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chetna

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Chetna move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Chetna take some risk or not?

  • They can take some low-probability risks if needed.

You And Chetna

Personality Compatibility


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