Chitrakala Natarajan

Enthusiast
DISC Type : i

Clay Creator at Clay

Chennai, Tamil Nadu, India

Overview

Chitrakala Natarajan is a Workflow and Automation Specialist with over a decade of experience in lead generation. She currently serves as a Clay Creator, where she builds comprehensive prospecting systems and designs automated workflows. She holds a Masters Degree from Bharathiyar University.

She is passionate about professional development and knowledge sharing, organizing a weekly "Peer Educator Program" to empower others in her field. Her focus is on helping Go-To-Market teams succeed by improving their processes and understanding customer signals.

Her career focus was sparked after witnessing $150K deals fail due to missed signals hidden in sales conversations.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Workflow Automation
Identifies as a specialist in this area, focusing on designing workflows that connect enrichment, routing, and outbound triggers seamlessly.
Lead Generation
Has a decade of experience in the field and frequently shares lessons learned on topics like lead magnets and mindset for lead generators.
Sales Prospecting
Analyzes and shares insights on top prospecting software, including hidden features like predictive analytics, to boost lead generation effectiveness.

Media Appearances

Chitrakala has no verified media appearances

Work History

9-2024
Clay Creator at Clay
11-2022 - 7-2024
Trainee at AJ Skill Development Academy
1-2022 - 1-2023
Senior Lead Generation Exective at IMC Group (in collaboration with Andersen Global)
9-2019 - 12-2021
Consultant Lead Management at Frutunes Food Products (P) ltd
9-2019 - 12-2020
Senior Market Research Executive at Intuit Management Consultancy

Education

2008 - 2010
Master's Degree from Bharathiyar University, Coimbatore
1989 - 1992
Bachelor of Science (BSc) from Nirmala college for women

More Information

Social Presence :

Prographics :

Exp : 5 Location : Chennai, Tamil Nadu, India Job Level : N/A Designation : Clay Creator at Clay
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Insights For Selling To Chitrakala

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chitrakala is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Chitrakala

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Chitrakala move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Chitrakala take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Chitrakala

Personality Compatibility


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