Chloe Hyde

Inspirer
DISC Type : id

Director, Digital Content at National Grid

United Kingdom

Overview

Chloe is a data-driven digital content and social media leader at National Grid, with experience across B2B and B2C audiences in the energy and education sectors. A graduate of RMIT University, she has a track record of growing and integrating social media teams. Colleagues describe her as a calm, methodical, and brilliant strategic thinker.

Originally from Australia, Chloe moved to London to advance her career. She recently returned to work from maternity leave and has shared her experience of balancing her new role as a director with family life. She is passionate about finding new ways to improve processes and achieve the best outcomes.

She successfully led National Grids entire social media strategy for its Principal Partnership with the COP26 climate summit.

Personality Overview

Achievment Oriented

Fast Adopter

Charming & Persuasive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Clean Energy Transition
Her recent work involves creating content for "The Great Grid Upgrade, " connecting electricity infrastructure with the transition to clean energy and people's daily lives.
Corporate Storytelling
She recently launched "Behind the Grid, " a video series taking audiences behind the scenes of National Grid's UK businesses to showcase their work in a new format.
Influencer Marketing
She recently led a new influencer collaboration for National Grid, highlighting her focus on using modern communication channels to connect with audiences.

Media Appearances

Chloe has no verified media appearances

Work History

4-2025
Director, Digital Content at National Grid
4-2023
Senior Group Content Manager at National Grid
3-2020 - 4-2023
Group Social Media Manager at National Grid
11-2017 - 3-2020
Head of Social Media at Chartered Management Institute
4-2016 - 10-2017
Communications and Media Advisor at Mitchell Institute.

Education

2011 - 2012
Master of Business (Marketing) from RMIT University
2006 - 2008
Bachelor of Arts (Design) from Curtin University

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : Mid-senior Designation : Director, Digital Content at National Grid
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Insights For Selling To Chloe

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chloe is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Chloe

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Chloe move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Chloe take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Chloe

Personality Compatibility


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