Chong Chu

Editor
DISC Type : CS

Director at Foodhallen Rotterdam | Den Haag | Amsterdam

The Randstad, Netherlands

Overview

Chong Chu is a seasoned hospitality entrepreneur and the founder behind the successful Foodhallen concept in Amsterdam, Rotterdam, and The Hague. A graduate of the Hotelschool The Hague, he grew up in his parents restaurants and has a deep-rooted, hands-on understanding of the industry, from operations to creating large-scale culinary destinations.

Inspired by food markets in Spain, Chong is passionate about creating dynamic social hubs that blend diverse food options with a lively atmosphere. He focuses on creating unique experiences, such as building stadium-style seating for football matches to cater to an international clientele. His entrepreneurial journey includes co-founding several other restaurant concepts.

He previously owned both a traditional Japanese restaurant and a separate business importing and exporting live plants and bonsai trees.

Personality Overview

Skeptic

Fact-Driven

Sometimes Friendly

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Hospitality Experiences
Aims to turn his venues into "landmarks" and social hubs, recently creating unique event-driven experiences like stadium seating for the European Football Championship.
Food & Beverage Concepts
He successfully adapted the European food hall model for the Netherlands and is focused on curating a diverse mix of quality food vendors.
Supporting Entrepreneurship
His Foodhallen business model is designed to provide a platform for local and start-up food entrepreneurs to launch their concepts with lower risk.

Media Appearances

Chong has no verified media appearances

Work History

10-2018
Director at Foodhallen Rotterdam | Den Haag | Amsterdam
10-2016
Director at Kanarie Club
10-2013 - 10-2018
Co-Founder at Brasserie Halte 3 - Meat West - Foodhallen
5-2010 - 8-2014
Owner at Ro-Shang BV
10-2009 - 10-2010
DGA at Bonsai Supply BV

Education

Hotel- en hospitality management from Hotelschool The Hague

More Information

Social Presence :

Prographics :

Exp : 16 Location : The Randstad, Netherlands Job Level : Mid-senior Designation : Director at Foodhallen Rotterdam | Den Haag | Amsterdam
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Insights For Selling To Chong

During A Call Or A Meeting

DO's

  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chong is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chong

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Chong move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Chong take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Chong

Personality Compatibility


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