Chonita Floyd

Questioner
DISC Type : c

VP, Global Catalog Development and Marketing at Warner Music Group

New York City Metropolitan Area, United States

Overview

Chonita has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Chonita has no verified topics they care about

Media Appearances

Chonita has no verified media appearances

Work History

3-2024 - 1-2026
VP, Global Catalog Development and Marketing at Warner Music Group
2-2019 - 10-2023
Vice President Marketing at Universal Music Group
1-2014
CMO at 6307AGenCY
3-2010 - 2014
Marketing at 6307AGenCY/KWL Enterprises
2006 - 2010
SVP Marketing at Warner Music Group

Education

BS from St. John's University
2013 - 2015
Accredited Interscholastic Coach from NFHS Learn

More Information

Social Presence :

Prographics :

Exp : 29 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : VP, Global Catalog Development and Marketing at Warner Music Group
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Insights For Selling To Chonita

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chonita is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chonita

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chonita move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chonita take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chonita

Personality Compatibility


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