Chris Aldridge

Judge
DISC Type : Dc

CEO at Silver Softworks

West Bergholt, England, United Kingdom

Overview

Chris Aldridge is the CEO and founder of Silver Softworks, a leading Salesforce Summit (Platinum) Partner consultancy in the UK. A certified Salesforce AI Specialist, he focuses on leveraging the platform for digital transformation, efficiency, and customer engagement. He holds a Bachelor of Science from Anglia Ruskin University.

Outside of his professional focus on Salesforce, Chris has a stated interest in space exploration and organizations like NASA. He also displays a self-aware sense of humor in his online interactions, sharing relatable personal anecdotes with his professional network.

Following a company announcement, he humorously noted that he received several "wellness checks" from concerned contacts.

Personality Overview

Objective Thinker

Features Driven

Demanding

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond well to strong and respectful communication.

Topics They Care About

Salesforce Transformation
As CEO of a Salesforce Platinum Partner, he is focused on delivering transformative solutions and driving CRM adoption for businesses across the UK.
AI in CRM
He recently became a Salesforce Certified AI Specialist and comments on the importance of AI and tech as a "sidekick to human expertise".
Digital Sustainability
Authored a piece on the critical link between digital transformation and achieving corporate sustainability goals, positioning technology as the key enabler.

Media Appearances

Chris has no verified media appearances

Work History

2-2016 - 10-2025
CEO at Silver Softworks
7-2015 - 11-2015
Salesforce Technical Consultant at Financial Conduct Authority
3-2015 - 7-2015
Salesforce Technical Architect at Insight Investment
5-2013 - 3-2015
Salesforce Lead Technical Consultant at BrightGen
6-2006 - 5-2013
Senior Software Engineer at Reed & Mackay

Education

2002 - 2005
Bachelor of Science (BSc) from Anglia Ruskin University

More Information

Social Presence :

Prographics :

Exp : 19 Location : West Bergholt, England, United Kingdom Job Level : N/A Designation : CEO at Silver Softworks
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Chris take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Chris

Personality Compatibility


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