Mark Acketts

Examiner
DISC Type : sc

Managing Director at Horizone Ltd

Chelmsford, England, United Kingdom

Overview

Mark Acketts is the Managing Director of Horizone Limited, a B2B technology solutions provider. With a technology career dating back to the 1980s and a BSc from Heriot Watt University, he is an expert at aligning technology with customer needs and is dedicated to providing exceptional service.

Outside of his professional life, Mark is an active individual who enjoys spending his time outdoors. His main hobbies include hill walking and climbing, suggesting a passion for nature and physical challenges.

Mark has successfully steered his business from a network of retail mobile phone shops in the 90s to a modern, B2B-focused technology firm.

Personality Overview

Process Oriented

Status Quo Seeker

Overcautious

Being observant comes to them naturally.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

B2B Tech Solutions
His company, Horizone Ltd, specializes in providing B2B technology solutions including VoIP, mobile, internet connectivity, and IT support to propel businesses forward.
Client Relationships
The philosophy of his company is centered on building long-term client relationships through expert guidance, fair pricing, and earning trust within the business community.
Rural Connectivity
He has shared content about creating solutions to help customers get broadband internet access in difficult or tricky locations.

Media Appearances

Mark has no verified media appearances

Work History

4-2002
Managing Director at Horizone Ltd
Managing Director at Ideal Fones Limited
Network Engineer at Thorn EMI
Contracts Manager at Acketts Group Limited

Education

1992 - 1994
MBA from Anglia University
1985 - 1988
BSc from Heriot Watt University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Managing Director at Horizone Ltd
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Mark

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Mark take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Mark

Personality Compatibility


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