Simon Cook

Inquirer
DISC Type : cd

Managing Director at AirBench Ltd

Greater Colchester Area, United Kingdom

Overview

Simon is the Managing Director of AirBench Ltd, a leading UK manufacturer of dust and fume extraction equipment. With a BEng from The University of Manchester and prior experience as a Project Manager at IBM, he leads his company in serving over 10, 000 customers across the UK and Europe.

His interests are closely tied to his professional field, as he follows key organizations like the Health and Safety Executive and IOSH to stay current on industry standards. Public profiles suggest he is an avid sailor.

Unique fact: Simon took over and now runs his familys manufacturing business.

Personality Overview

Upfront

ROI Conscious

Demanding

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Dust & Fume Extraction
As the MD of a leading extraction system manufacturer, he is an expert in this field and frequently promotes new and improved industrial filtration products.
Workplace Safety
He follows key industry bodies like the Health and Safety Executive (HSE) and IOSH, showing a commitment to maintaining high safety standards in manufacturing.
UK Manufacturing
He runs a UK-based manufacturing company and has posted about recruiting for his team, indicating a direct involvement in the growth of the local industry.

Media Appearances

Simon has no verified media appearances

Work History

12-2006
Managing Director at AirBench Ltd
4-2001 - 11-2006
Project Manager at IBM

Education

1995 - 1998
BEng from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Colchester Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at AirBench Ltd
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Simon

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Simon take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Simon

Personality Compatibility


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