Chris Ball

Enigma
DISC Type : dci

Business Lead- retail media at Lidl GB

London, England, United Kingdom

Overview

Chris has no verified overview

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Challenger

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

3-2026
Business Lead- retail media at Lidl GB
6-2025 - 4-2026
Business Lead, UK & IRE at Lidl GB
2-2025 - 6-2025
Senior Sales Director at Epsilon
8-2022 - 3-2025
Senior Client Development Manager at Epsilon
1-2022 - 2-2022
Customer Development Director- EMEA at Ascential

Education

2000 - 2004
BA Hons. from Northumbria University
Education details unavailable from The Minster School, Southwell, Notts.

More Information

Social Presence :

Prographics :

Exp : 25 Location : London, England, United Kingdom Job Level : Senior Designation : Business Lead- retail media at Lidl GB
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chris

Personality Compatibility


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