Chris Blythe

Evaluator
DISC Type : dsc

Retired at TBN

Leeds, England, United Kingdom

Overview

Chris is a recently retired brand strategist and business owner with over 25 years of experience. An Oxford University graduate, he co-founded The Brand Nursery, a successful brand consultancy, specializing in strategy, research, and design. Colleagues describe him as intelligent, professional, calm, and one of the greatest brand strategists they have worked with.

Outside of his professional life, Chris is a sports enthusiast with a history in cricket and basketball, and still holds a playful ambition to compete in darts. He has a keen interest in classic literature and film, and is a proud supporter of his wife, Caroline Bond, who is a successful novelist.

As a young man, his first job as a hotel porter left him with two key skills: a proficiency in darts and having read a great deal of Dickens.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Brand Strategy
Co-founded and directed The Brand Nursery for over 15 years, focusing on brand development, design strategy, and helping clients grow and flourish across the UK.
Food & Drink Trends
His agency has a specialized focus in the food and drink sector, and he has authored multiple opinion pieces on industry trends for publications like "The Grocer".
Consumer Research
An experienced qualitative research and workshop moderator, he highlights the process of finding the "sparky, incisive consumer insight" as a key part of his work.

Media Appearances

Chris has no verified media appearances

Work History

12-2025
Retired at TBN
Director at The Brand Nursery
Director at The Brand Nursery
12-2025
Owner at The Brand Nursery
7-1993 - 9-2006
Head of Strategy (Out-Think) 1999-2006, Account Director 1993-99 at Poulters

Education

1980 - 1983
Education details unavailable from University of Oxford
1980 - 1983
BA (Hons) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 15 Location : Leeds, England, United Kingdom Job Level : Mid-senior Designation : Retired at TBN
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chris

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chris take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chris

Personality Compatibility


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