Chris (CJ) Andersen

Enthusiast
DISC Type : i

CEO at Destined

San Francisco, California, United States

Overview

Chris (CJ) Andersen is the CEO of Destined, a middle market M&A advisory firm with over 30 years of experience. He specializes in strategy, valuation, and exit planning for entrepreneurs, drawing from his background in Finance and Marketing from Temple University.

Based in the San Francisco Bay Area, Chris is an avid skier, cyclist, and photographer. He is also passionate about community impact, serving on the board of Pacific Community Ventures, which supports small businesses in low-income communities.

He has personally built and successfully sold five of his own companies across various industries.

Personality Overview

Story Driven

Non-Confrontational

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

M&A Strategy
With a 30-year track record, he advises entrepreneurs on valuation, exit planning, and deal negotiation to help them realize the legacy of their life's work.
Value Creation
He frequently writes about the 'Value Creator' mindset, encouraging business owners to build long-term wealth and a business that can thrive without them.
Supporting Entrepreneurs
His career is dedicated to empowering business owners, and he serves on the board of Pacific Community Ventures to foster economic opportunity through small business.

Media Appearances

Chris has no verified media appearances

Work History

2-2002
CEO at Destined
9-2019 - 9-2021
Founding Member at San Francisco Business Times Leadership Trust
1-2012 - 12-2020
Board of Directors at Pacific Community Ventures
2-2002 - 11-2011
CEO & Founder at ATLAS CAPITAL STRATEGIES, INC. (Merged to form Assay & Destined)
GM Consumer Products Division at A&E Television Networks

Education

Finance and Marketing from Fox School of Business at Temple University

More Information

Social Presence :

Prographics :

Exp : 19 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO at Destined
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Insights For Selling To Chris (CJ)

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris (CJ) is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chris (CJ)

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chris (CJ) move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Chris (CJ) take some risk or not?

  • They can take some low-probability risks if needed.

You And Chris (CJ)

Personality Compatibility


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