Chris Dishman

Energizer
DISC Type : I

Chief Customer Officer at Craftable

Dallas, Texas, United States

Overview

Chris Dishman is a results-driven technology executive with over 20 years of experience leading customer success for companies like Craftable, Totango, and ON24. He excels at building strategic relationships and leading large teams. Colleagues describe him as sharp, efficient, and motivating. He earned his BS from the University of North Texas.

Chris is passionate about using technology to give hospitality businesses clear visibility into where costs are leaking, moving beyond typical food and labor metrics.

Personality Overview

Imaginative

Relationship Oriented

Informal

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Customer Experience
He has a passion for establishing and continually improving the overall customer experience, a theme central to his 20+ year career.
Hospitality Tech
His current role focuses on serving the fast-paced and complex hospitality industry, helping businesses gain visibility into costs and operations.
Team Enablement
Identified as a leader who inspires and supports large teams to provide results through creativity and enablement, with experience managing hundreds of employees.

Media Appearances

Chris has no verified media appearances

Work History

4-2025
Chief Customer Officer at Craftable
1-2024 - 5-2025
Customer Success Advisory Board at TSIA
4-2023 - 5-2025
Sr. Vice President, Customer Success at Totango
11-2022 - 4-2023
Vice President, Customer Success at Totango
10-2012 - 11-2022
VP, Customer Success at ON24

Education

8-1988 - 5-1992
BS from University of North Texas

More Information

Social Presence :

Prographics :

Exp : 29 Location : Dallas, Texas, United States Job Level : Leadership Designation : Chief Customer Officer at Craftable
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Chris

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Chris take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Chris

Personality Compatibility


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