Henry Hancock in

Henry Hancock

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Senior Manager, Jolly Rancher Demand Creation Strategy at The Hershey Company
📍 Hershey, Pennsylvania, United States

Henry Hancock is a Senior Manager at The Hershey Company, where he directs the long-term growth and demand creation strategy for the Jolly Rancher brand. His career includes leading product innovation for major brands like Twizzlers, Ice Breakers, and Reeses. He holds an MBA from the University of Virginia Darden School of Business.

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Experience
12 Years
Current Role
Senior Manager, Jolly Rancher Demand Creation Strategy
Job Level
Middle
Location
Hershey, Pennsylvania, United States
Personality Overview

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Priorities

Topics Henry cares about

Brand Growth Strategy
Currently leads long-term growth strategy for Jolly Rancher and previously managed portfolio strategy and media planning for the Reese's brand.
Product Innovation
Pivoted innovation strategy for Jolly Rancher and led high-potential launches like Jolly Rancher Ropes and Ice Breakers Flavor Shifters.
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Career

Work history

10-2025
Senior Manager, Jolly Rancher Demand Creation Strategy
The Hershey Company
5-2025 - 9-2025
Senior Manager, Sweets and Refreshment Innovation
The Hershey Company
5-2023 - 5-2025
Brand Manager, Sweets and Refreshments Innovation
The Hershey Company
11-2021 - 4-2023
Sr. Associate Brand Manager, Reese’s
The Hershey Company
7-2020 - 11-2021
Associate Manager, Take Home Packtype Strategy
The Hershey Company
In the press

Media appearances

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Education
2018 - 2020
Master of Business Administration - MBA
University of Virginia Darden School of Business
2009 - 2013
Bachelor of Arts (B.A.)
Rice University
Social presence
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Behavioral profile

DISC profile (public)

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