Henry Hancock

Questioner
DISC Type : c

Senior Manager, Jolly Rancher Demand Creation Strategy at The Hershey Company

Hershey, Pennsylvania, United States

Overview

Henry Hancock is a Senior Manager at The Hershey Company, where he directs the long-term growth and demand creation strategy for the Jolly Rancher brand. His career includes leading product innovation for major brands like Twizzlers, Ice Breakers, and Reeses. He holds an MBA from the University of Virginia Darden School of Business.

Personality Overview

Value Seeker

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Brand Growth Strategy
Currently leads long-term growth strategy for Jolly Rancher and previously managed portfolio strategy and media planning for the Reese's brand.
Product Innovation
Pivoted innovation strategy for Jolly Rancher and led high-potential launches like Jolly Rancher Ropes and Ice Breakers Flavor Shifters.
Team Leadership
Has managed multiple teams responsible for product innovation and has actively recruited to build out his brand management teams at Hershey.

Media Appearances

Henry has no verified media appearances

Work History

10-2025
Senior Manager, Jolly Rancher Demand Creation Strategy at The Hershey Company
5-2025 - 9-2025
Senior Manager, Sweets and Refreshment Innovation at The Hershey Company
5-2023 - 5-2025
Brand Manager, Sweets and Refreshments Innovation at The Hershey Company
11-2021 - 4-2023
Sr. Associate Brand Manager, Reese’s at The Hershey Company
7-2020 - 11-2021
Associate Manager, Take Home Packtype Strategy at The Hershey Company

Education

2018 - 2020
Master of Business Administration - MBA from University of Virginia Darden School of Business
2009 - 2013
Bachelor of Arts (B.A.) from Rice University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Hershey, Pennsylvania, United States Job Level : Middle Designation : Senior Manager, Jolly Rancher Demand Creation Strategy at The Hershey Company
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Insights For Selling To Henry

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Henry is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Henry

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Henry move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Henry take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Henry

Personality Compatibility


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