Chris Harris

Captain
DISC Type : DS

Vice President Marketing - North America at SUPRA

Philadelphia, Pennsylvania, United States

Overview

Chris is a strategic marketing executive with over 35 years of experience integrating technology with business strategy. As VP of Marketing at SUPRA, he focuses on causal AI for customer insights. He is also an acclaimed professor at multiple universities, with certifications from Columbia Business School. Colleagues describe him as brilliant, enthusiastic, and an expert.

After a personal battle with Lyme disease, Chris founded TWYLL (The Way You Live Life), a preventative healthcare and lifestyle apparel brand. This venture reflects his entrepreneurial drive and focus on wellness, blending his professional marketing skills with a personal mission.

Unique fact: Before his extensive career in marketing and academia, Chris worked as a television producer in New York City.

Personality Overview

Dynamic But Sincere

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

AI Marketing Insights
Leads North American operations for SUPRA, an AI marketing firm, and hosts webinars on leveraging AI for customer insights and optimizing marketing strategies.
Future of Market Research
Actively explores the intersection of market research and artificial intelligence, questioning how traditional methods will evolve with emerging technologies.
Global Business Strategy
His experience includes launching international brands and establishing North American operations for European firms, supported by an MBA in International Management.

Media Appearances

Chris has no verified media appearances

Work History

2-2025
Vice President Marketing - North America at SUPRA
6-2020
Global Professor - Digital Marketing at Tecnológico de Monterrey
8-2023
Professor - Adjunct at Fox School of Business at Temple University
8-2023
Professor - Adjunct at Drexel University's LeBow College of Business
Principal - Multichannel Focus, LLC at Multichannel Focus, LLC

Education

Certification in Digital Marketing - Executive Eduction from Columbia Business School
2009 - 2010
Advanced Professional Internet Marketing Certificate from University of San Francisco

More Information

Social Presence :

Prographics :

Exp : 5 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Vice President Marketing - North America at SUPRA
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chris

Personality Compatibility


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