Chris Helsby

Evaluator
DISC Type : csd

Country Manager, Canada at Education Perfect

Toronto, Ontario, Canada

Overview

Chris Helsby is a results-driven technology sales leader and the current Country Manager for Canada at Education Perfect. With a Masters degree from The University of British Columbia, he has an extensive track record of growing sales, developing talent, and driving market development in the EdTech sector. Colleagues describe him as a high-performing leader, coach, and mentor.

He is passionate about innovation and collaboration in education, focusing on delivering digital learning solutions that create a real impact for students and educators. He has a keen interest in how emerging technologies like AI are transforming academic integrity and student success.

At a previous role with Pearson, he successfully grew his sales region from $27 million to $30 million in three years.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

EdTech Innovation
Leads Education Perfect in Canada, focusing on innovative digital solutions that transform learning experiences for students and educators across the country.
Sales Leadership
Has a long career managing and mentoring sales teams, with a focus on hiring top talent and implementing effective incentive plans to drive growth.
AI in Education
Actively engages in discussions about how AI is transforming academic integrity and student success, as shown by his recent social media activity.

Media Appearances

Chris has no verified media appearances

Work History

7-2025
Country Manager, Canada at Education Perfect
7-2025
Vice President & General Manager - Canada at Studiosity
Head Of Business Development at Access Copyright
9-2018
Director of Sales at Pearson
9-2014 - 9-2018
Regional Sales Manager at Pearson

Education

2017 - 2021
Master's degree from The University of British Columbia
Bachelor of Education - BEd from Ontario Institute for Studies in Education of the University of Toronto

More Information

Social Presence :

Prographics :

Exp : 17 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Country Manager, Canada at Education Perfect
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chris

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chris take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chris

Personality Compatibility


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