Chris Lane ICD.D

Wildcard
DISC Type : csi

President & CEO at Saskatchewan Trade and Export Partnership

Regina, Saskatchewan, Canada

Overview

Chris Lane is the President & CEO of the Saskatchewan Trade & Export Partnership, where he focuses on growing the provinces global reputation. His expertise spans agriculture, investment attraction, and events from past CEO roles at Economic Development Regina and Canadian Western Agribition. He holds a Bachelor of Journalism and an ICD. D designation.

Outside of his executive roles, Chris is a dedicated community volunteer with a track record of fundraising for various causes. He actively contributes to the non-profit sector by serving on the boards of several community organizations, demonstrating a strong commitment to local engagement and philanthropy.

He has won two Gemini Awards (now Canadian Screen Awards) from his time as a senior producer at CBC.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Saskatchewan Exports
As the current CEO of the Saskatchewan Trade and Export Partnership, his primary mandate is to grow the province's international trade and market presence.
Economic Development
In his previous role as CEO of Economic Development Regina, he was focused on attracting investment and talent to grow the city's industrial and commercial base.
Agriculture Industry
He led Canadian Western Agribition, one of the world's premier agricultural marketplaces, giving him deep expertise in the sector's challenges and opportunities.

Media Appearances

Chris has no verified media appearances

Work History

8-2025
President & CEO at Saskatchewan Trade and Export Partnership
4-2022 - 8-2025
President & CEO at Economic Development Regina
7-2016 - 4-2022
Chief Executive Officer at Canadian Western Agribition
9-2002 - 6-2016
Senior Producer at CBC

Education

2019 - 2020
Director Education Program from Institute of Corporate Directors
2000 - 2002
Bachelor of Journalism from University of Regina

More Information

Social Presence :

Prographics :

Exp : 23 Location : Regina, Saskatchewan, Canada Job Level : Leadership Designation : President & CEO at Saskatchewan Trade and Export Partnership
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chris

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


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