Chris Ludy

Enthusiast
DISC Type : i

SVP, Digital, Food Services at Compass Digital

Johns Island, South Carolina, United States

Overview

Chris Ludy is the Senior Vice President of Digital, Food Services at Compass Digital, where he leads a multidisciplinary team to shape the future of digital hospitality. He leverages his expertise in digital strategy, product, and marketing to enhance guest experiences. Chris holds a Bachelor of Science in Information Technology from the University of Phoenix.

Chris brings a unique, end-user-focused perspective to digital transformation, drawing on an extensive 15-year culinary background as an Executive and Regional Chef before transitioning into technology and innovation leadership roles.

Personality Overview

Amiable & Agreeable

Story Driven

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Digital Hospitality
He focuses on leveraging technology to make physical environments less transactional and more conversational, enhancing the overall guest experience.
Future of Dining
He is passionate about building the future of the hospitality experience through digital innovation and strategic partnerships.
End-User Experience
His background as a chef provides him with a deep, end-user-focused perspective on digital transformation in the food services industry.

Media Appearances

Chris has no verified media appearances

Work History

8-2022
SVP, Digital, Food Services at Compass Digital
10-2021 - 8-2022
Senior Vice President- Digital Strategy, Food Services at Compass Digital
8-2018 - 10-2021
Vice President - Digital Strategy B&I at Compass Digital
9-2016 - 9-2017
Director Of Innovation National Accounts at Compass Group USA
6-2013 - 9-2016
Regional Executive Chef at Compass Group USA

Education

2008 - 2012
Bachelor of Science in Information Technology from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 16 Location : Johns Island, South Carolina, United States Job Level : Leadership Designation : SVP, Digital, Food Services at Compass Digital
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chris

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Chris take some risk or not?

  • They can take some low-probability risks if needed.

You And Chris

Personality Compatibility


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