Chris Lydle in

Chris Lydle

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Brand Lead, Americas at Productsup
📍 Atlanta, Georgia, United States

Chris Lydle is a seasoned executive with deep expertise in local search and product marketing. His career includes leadership roles such as CEO at dbaPlatform, Global Lead of Local Shopping at Google, and VP at RightsFlow, which Google acquired. He now spearheads the North American expansion for Napp Solutions, a prominent Google partner from Brazil.

Outside of his primary career in tech, Chris shows a keen interest in market dynamics and brand strategy. He follows how strategic partnerships can challenge industry leaders and how technology can help brands deliver on their promises, sharing case studies and observations on these topics. He is also a member of the International Franchise Association.

Interesting fact: Before entering the tech world, Chris was the Vice President of Sales and Marketing at two different music and copyright companies.

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Experience
20 Years
Current Role
Brand Lead, Americas
Location
Atlanta, Georgia, United States
Personality Overview

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Priorities

Topics Chris cares about

Local Search
His career has centered on local search, from leading Google's Local Shopping initiatives to his CEO role at dbaPlatform and current focus at Napp Solutions.
O2O Solutions
In his current role, he is responsible for bringing Napp Solutions' portfolio of online-to-offline (O2O) solutions to the North American market for the first time.
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Career

Work history

1-2026
Brand Lead, Americas
Productsup
3-2024 - 1-2026
Vice President of North America
Napp Solutions
4-2021 - 3-2024
Chief Executive Officer
dbaPlatform
7-2017 - 4-2021
Global Lead of Local Shopping, Google Shopping
Google
1-2015 - 7-2017
Global Lead of Digital Signage & Kiosks, Google Cloud
Google
In the press

Media appearances

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Education
Education details unavailable
Rutgers University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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