Chris Lydle

Enthusiast
DISC Type : i

Brand Lead, Americas at Productsup

Atlanta, Georgia, United States

Overview

Chris Lydle is a seasoned executive with deep expertise in local search and product marketing. His career includes leadership roles such as CEO at dbaPlatform, Global Lead of Local Shopping at Google, and VP at RightsFlow, which Google acquired. He now spearheads the North American expansion for Napp Solutions, a prominent Google partner from Brazil.

Outside of his primary career in tech, Chris shows a keen interest in market dynamics and brand strategy. He follows how strategic partnerships can challenge industry leaders and how technology can help brands deliver on their promises, sharing case studies and observations on these topics. He is also a member of the International Franchise Association.

Interesting fact: Before entering the tech world, Chris was the Vice President of Sales and Marketing at two different music and copyright companies.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Local Search
His career has centered on local search, from leading Google's Local Shopping initiatives to his CEO role at dbaPlatform and current focus at Napp Solutions.
O2O Solutions
In his current role, he is responsible for bringing Napp Solutions' portfolio of online-to-offline (O2O) solutions to the North American market for the first time.
Franchise Marketing
He is an active participant in the franchise industry, having recently led a roundtable discussion at an International Franchise Association conference.

Media Appearances

Chris has no verified media appearances

Work History

1-2026
Brand Lead, Americas at Productsup
3-2024 - 1-2026
Vice President of North America at Napp Solutions
4-2021 - 3-2024
Chief Executive Officer at dbaPlatform
7-2017 - 4-2021
Global Lead of Local Shopping, Google Shopping at Google
1-2015 - 7-2017
Global Lead of Digital Signage & Kiosks, Google Cloud at Google

Education

Education details unavailable from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Atlanta, Georgia, United States Job Level : N/A Designation : Brand Lead, Americas at Productsup
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Chris

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Chris take some risk or not?

  • They can take some low-probability risks if needed.

You And Chris

Personality Compatibility


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