Chris Lydle
Enthusiast · DISC type iChris Lydle is a seasoned executive with deep expertise in local search and product marketing. His career includes leadership roles such as CEO at dbaPlatform, Global Lead of Local Shopping at Google, and VP at RightsFlow, which Google acquired. He now spearheads the North American expansion for Napp Solutions, a prominent Google partner from Brazil.
Outside of his primary career in tech, Chris shows a keen interest in market dynamics and brand strategy. He follows how strategic partnerships can challenge industry leaders and how technology can help brands deliver on their promises, sharing case studies and observations on these topics. He is also a member of the International Franchise Association.
Interesting fact: Before entering the tech world, Chris was the Vice President of Sales and Marketing at two different music and copyright companies.
Read the full overview →How Chris shows up
Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.
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DISC profile (public)
Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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