Chris Muscutt

Galvanizer
DISC Type : Id

Marketing Technology Consultant at PepsiCo

London, England, United Kingdom

Overview

Chris Muscutt is a global digital marketing technology expert who drives complex digital transformations for major companies like PepsiCo and Shell. He specializes in unifying teams, processes, and systems to deliver data-driven insights and customer engagement. He holds a Bachelor of Science from the University of Portsmouth.

Described by colleagues as ingenious, innovative, and passionate, Chris brings positivity and energy to his teams. He excels at building strong relationships, listening to his team, and maintaining composure under pressure, consistently propelling complex projects forward through effective stakeholder management.

His career began in air traffic control, where he tracked aircraft using radar data models, which he describes as his unknowing start in the prerequisites of marketing.

Personality Overview

Persuader

Self-Assured

Pragmatic

They do not mind taking risks and can make hard decisions, if necessary.  They like to keep things under control. They respond better to a combination of speed and relationship.

Topics They Care About

Marketing Technology
His entire career, from Shell to PepsiCo, has focused on defining and leading the marketing technology landscape and roadmaps for global organizations.
Content Supply Chain
He led a major transformation at PMI, creating a 'Content Supply Chain' to move from single-use assets to template-driven personalization at scale.
Digital Transformation
He has a proven track record of executing complex digital transformations that unite disconnected teams, processes, and systems at companies like Shell and PepsiCo.

Media Appearances

Chris has no verified media appearances

Work History

5-2025
Marketing Technology Consultant at PepsiCo
12-2022 - 5-2025
Director of Content Supply Chain / Marketing Technology at PMI Global Studio
10-2021 - 1-2023
Director Marketing Technology at PepsiCo
2-2015 - 10-2021
Chief Product Owner for Marketing Technology at Shell
7-2012 - 2-2015
Head of Digital Development at Shell

Education

1998 - 2002
Bachelor of Science - BS from University of Portsmouth
1998 - 2002
BSc (Hons) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Marketing Technology Consultant at PepsiCo
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Find ways to push them a little if they don’t start giving a clear yes or no in due course
  • Present testimonials from existing customers about their experience with your product
  • You might need to keep the conversation on track, they tend to slide off-topic

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Don’t rely too much on what they promise, make your own deductions
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Chris take some risk or not?

  • They can take risks if necessary.

You And Chris

Personality Compatibility


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