Chris Premont

Examiner
DISC Type : sc

Marketing Director at Big Star Cadillac & Big Star Hyundai

Friendswood, Texas, United States

Overview

Chris is the Marketing Director at Big Star Cadillac Hyundai, bringing nearly 30 years of comprehensive experience in automotive marketing, sales, and BDC operations. He focuses on developing integrated, multi-channel strategies to drive customer acquisition and revenue growth. He has previously attended the University of Houston and Texas A&M University Galveston Campus.

Deeply invested in his community, Chris serves on the Board of Directors for Communities in Schools - Bay Area. He is passionate about empowering students and helping them achieve their full potential. Through his dealership, he also helps facilitate scholarships for graduating high school seniors in the greater Clear Lake area.

His professional philosophy is captured in his personal headline: "Making the Phones Ring and Doors Swing. "

Personality Overview

Tough To Convince

Status Quo Seeker

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  They are always well-planned and adopt a systematic approach. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Automotive Marketing
With nearly three decades of experience, he leads integrated marketing strategies across broadcast, direct mail, digital, and social media channels for his dealership.
Student Empowerment
He serves on the board for "Communities in Schools - Bay Area" and helps oversee his dealership's scholarship program for local high school students.
Community Involvement
Serves as a board member for a local non-profit focused on students and has also served on the Clear Creek Education Foundation.

Media Appearances

Chris has no verified media appearances

Work History

3-2011
Marketing Director at Big Star Cadillac & Big Star Hyundai
10-1996 - 11-2010
eCommerce & Business Development Manager at Saturn of Houston - Gulf, Katy, Southwest

Education

Education details unavailable from Texas A&M University Galveston Campus
Education details unavailable from University of Houston

More Information

Social Presence :

Prographics :

Exp : 29 Location : Friendswood, Texas, United States Job Level : Mid-senior Designation : Marketing Director at Big Star Cadillac & Big Star Hyundai
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Chris

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Chris take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Chris

Personality Compatibility


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