Chris Procter in

Chris Procter

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Chief Executive Officer at Amber River SFIA
📍 United Kingdom

Chris Procter is the Chief Executive Officer and an Independent Financial Planner at Amber River SFIA, a firm he joined in 1994. He has led the business since 1997 and holds a diploma in Regulated Financial Planning, specializing in areas from investments and pensions to estate and inheritance tax planning.

Outside of his professional life, Chris is a family man who enjoys skiing holidays. He stays active by playing football weekly and is a dog owner to a crossbreed named Dory. He also has a passion for motorcycles, owning several that he enjoys riding around the country.

Chris has a passion for motorbikes and enjoys riding them around the country.

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Experience
26 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chris cares about

Financial Planning
As a qualified Independent Financial Planner, he advises clients on a wide range of topics including investments, pensions, and estate planning.
Wealth Management
His role as CEO and his expertise in advising Ultra High Net Worth individuals demonstrates a deep focus on comprehensive wealth management strategies.
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Career

Work history

9-2025
Chief Executive Officer
Amber River SFIA
1-1994 - 3-2020
Managing Director
SFIA Ltd
6-1992
Sales Associatte
Allied Dunbar
In the press

Media appearances

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Education

Chris has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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