Sandra Bahn Aaen

Commander
DISC Type : D

Director, Head of Marketing at Deloitte

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sandra Bahn Aaen is the Head of Marketing at Deloitte, specializing in innovative B2B digital marketing and strategic communications. A graduate of Copenhagen Business School, she is described by colleagues as an inspiring, ambitious, and brilliant leader, focused on delivering outstanding results and building high-energy teams.

Outside of her professional life, Sandra prioritizes time with her family. She recently enjoyed a summer holiday focused on relaxation and a "Tour de Danmark" with her sons, which included visiting friends in Liseleje, showcasing an appreciation for local travel and personal connections.

After advancing to Senior Manager at Deloitte, she left to build a marketing strategy from the ground up as CMO for ARPEDIO before returning to Deloitte.

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. They are not focused on building rapport and relationships.

Topics They Care About

Digital B2B Marketing
Her career is focused on delivering innovative projects in strategic and tactical digital B2B marketing, and she is actively hiring to optimize Deloitte's digital setup.
Empathetic Leadership
Her stated mission is building high-energy teams. Recommendations repeatedly praise her as an inspiring, passionate, and amazing leader with outstanding people skills.
Brand Positioning
A recent focus has been on presenting marketing priorities and initiatives designed to strengthen Deloitte's position in the local Danish market.

Media Appearances

Sandra has no verified media appearances

Work History

9-2024
Director, Head of Marketing at Deloitte
8-2020 - 8-2024
CMO at ARPEDIO
4-2016 - 8-2020
Senior Manager at Deloitte Danmark
9-2015 - 4-2016
Manager - Clients & Markets at Deloitte Danmark
11-2014 - 9-2015
Senior Consultant - Clients & Markets at Deloitte Danmark

Education

2012 - 2014
Cand.merc.(kom.) from Copenhagen Business School
2020 - 2020
Course from Hyper Island

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Head of Marketing at Deloitte
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sandra take some risk or not?

  • The risks don’t matter much to them.

You And Sandra

Personality Compatibility


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