Chris Reed

Researcher
DISC Type : Cs

Marketing Manager at Advanced Test Equipment Corp. (ATEC)

San Diego, California, United States

Overview

Chris has no verified overview

Personality Overview

Self-Disciplined

Cost Conscious

Soft Communicator

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

6-2025
Marketing Manager at Advanced Test Equipment Corp. (ATEC)
7-2016
Business Development Manager at Advanced Test Equipment Corp. (ATEC)
10-2011 - 7-2016
Test Equipment Rentals Manager at Advanced Test Equipment Corp. (ATEC)
Product Manager, Environmental Instrumentation at Mitchell Instrument Co
Proposal Manager, Continuous Emissions Monitoring Systems at KVB/Analect

Education

1981 - 1982
Mechanical Engineering from California State Polytechnic University-Pomona
1990 - 1996
BSBA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego, California, United States Job Level : Middle Designation : Marketing Manager at Advanced Test Equipment Corp. (ATEC)
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Chris

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Chris take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Chris

Personality Compatibility


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