Chris Ritter

Observer
DISC Type : ci

Director of Sales at Road Armor

Cartersville, Georgia, United States

Overview

Chris has no verified overview

Personality Overview

Example Seeker

Value Driven

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

10-2025
Director of Sales at Road Armor
2-2025
National Accounts Manager at Road Armor
11-2020 - 4-2024
VP of Sales Fox Factory Performance Vehicle Development at Fox Factory Performance Vehicle Development
12-2019 - 11-2020
VP of Sales at SCA Performance Group
9-2018 - 12-2019
National Sales Manager at SCA Performance

Education

1985 - 1990
Bachelor of Business Administration (B.B.A.) from University of Alabama at Birmingham
Education details unavailable from University of Alabama at Birmingham

More Information

Social Presence :

Prographics :

Exp : 38 Location : Cartersville, Georgia, United States Job Level : Mid-senior Designation : Director of Sales at Road Armor
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Focus on immediate action-items rather than the larger goals
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Chris

Personality Compatibility


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