Chris Santy

Collaborator
DISC Type : is

President at Patriot Capital Corporation - Equipment Financing Specialists

Atlanta, Georgia, United States

Overview

Chris Santy is the President and Founder of Patriot Capital, a leading equipment financing firm for the petroleum and convenience store industries. With over 25 years of experience, he scaled the company into a national leader and a key partner for major manufacturers. He is a graduate of James Madison University.

Outside of his extensive career in finance, Chris was a dedicated member of the Mens Cross Country team during his time at James Madison University, demonstrating a history of discipline and endurance.

Under his leadership, Patriot Capital became the exclusively endorsed and preferred finance partner for Gilbarco Veeder-Root, a major global forecourt technology manufacturer.

Personality Overview

Consensus Builder

Fair-minded

Example Driven

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

C-Store ROI
Writes articles advising convenience store operators on how to maximize return on investment for capital upgrades like gas pumps, POS systems, and kitchen equipment.
Business Tax Incentives
Educates clients on using tax provisions like Section 179 and bonus depreciation to reduce the effective cost of equipment and improve business cash flow.
Strategic Partnerships
He grew his company by securing an exclusive endorsement from industry leader Gilbarco Veeder-Root, highlighting his focus on creating powerful business alliances.

Media Appearances

Chris has no verified media appearances

Work History

10-2000
President at Patriot Capital Corporation - Equipment Financing Specialists
10-2000
President and Founder at Patriot Capital Corporation

Education

1988 - 1992
Education details unavailable from James Madison University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Atlanta, Georgia, United States Job Level : Leadership Designation : President at Patriot Capital Corporation - Equipment Financing Specialists
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Show genuine interest in solving their problems
  • When asking them questions, sound relatable and informal

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t get into excessive details unless prompted
  • Don’t sound very transactional

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationships can sway their decisions, followed by the low risk and the presence of good evidence.
  • Will you ever get a clear answer from Chris

  • They are diplomatic when needed and rarely say no directly.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • Even if they are engaged and friendly, they can take their time to make decisions.
  • Can Chris take some risk or not?

  • They probably won’t put a lot at risk.

You And Chris

Personality Compatibility


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