Chris Skeith OBE

Pioneer
DISC Type : SDI

Board Member at JMIC Joint Meetings Industry Council

Hemel Hempstead, England, United Kingdom

Overview

Chris Skeith is the CEO & MD of UFI, the Global Association of the Exhibition Industry, with over 30 years of experience leading industry trade associations. He focuses on advocacy, member engagement, and representing the events sector to governments. Colleagues describe him as a passionate, highly focused, credible, and goal-oriented leader.

There is no publicly available information about his personal life or hobbies.

He was awarded an OBE (Officer of the Most Excellent Order of the British Empire) in the Queens Birthday Honours List 2021 for services to the events industry during the COVID-19 pandemic.

Personality Overview

Friendly But Fast

Decisive But Friendly

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Global Exhibitions Industry
As CEO of UFI, he leads the global association for the exhibition industry, focusing on shaping its future and fostering international collaboration and innovation.
Industry Advocacy
He has a long history of chairing industry boards, like UKEVENTS, to represent the sector's interests on issues like government recognition and regulation.
Sustainable Events
He identifies sustainability as a key priority for the industry and a common challenge for members, promoting best practices to reduce environmental impact.

Media Appearances

Chris has no verified media appearances

Work History

5-2025
Board Member at JMIC Joint Meetings Industry Council
1-2025
Past Chair at UKEVENTS (Org)
1-2025
CEO & MD at UFI at UFI, The Global Association of the Exhibition Industry
9-2022 - 12-2024
Chair - Events Industry Board WG at Tourism Industry Council - Department of Culture Media and Sport
1-2022 - 12-2024
Chair at UKEVENTS - formerly Business Visits and Events Partnership

Education

2000 - 2002
Marketing from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 3 Location : Hemel Hempstead, England, United Kingdom Job Level : Leadership Designation : Board Member at JMIC Joint Meetings Industry Council
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are generally fast movers and can take quick decisions
  • Can Chris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chris

Personality Compatibility


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