Andrew Craig

Trailblazer
DISC Type : ID

Finance transformation consultant at WTGR FINANCIAL MANAGEMENT LIMITED

Reading, England, United Kingdom

Overview

Andrew is a commercially-focused finance transformation consultant with extensive experience as a CFO and FD in complex private equity-backed businesses across the US and Germany. An ACA with an MBA from Cranfield School of Management, he specializes in delivering transformative change and supporting CFOs with their strategic priorities.

Andrew possesses an innate sense of curiosity and a genuine passion for enthusing teams. He has significant international experience, having worked in both Germany and the US, and speaks German to an intermediate level. This curiosity helps him deeply understand an organizations drivers to gain valuable business insights.

He led the complex financial carve-out of Williams Lea Tag from DP DHL, preparing it for acquisition by a major private equity investor.

Personality Overview

Friendly But Fast

Achievement-Oriented

Informal

They respond better to a combination of speed and relationship.  If they come to believe in your value proposition, they will be your champion. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

PE-backed Transformation
His career is dedicated to supporting private equity CFOs by delivering transformative change, allowing them to focus on top priorities.
Financial Carve-outs
He has specific, high-level experience leading the financial separation of a major business from its parent company, DP DHL, for a PE acquisition.
Strategic Finance
Holding an MBA and a passion for business strategy, he focuses on helping CFOs deliver on their strategic goals, not just routine financial operations.

Media Appearances

Andrew has no verified media appearances

Work History

10-2021
Finance transformation consultant at WTGR FINANCIAL MANAGEMENT LIMITED
6-2020 - 9-2021
Group Financial Controller at Metrea
3-2018 - 8-2019
Group Financial Controller at Williams Lea Tag
1-2017 - 3-2018
Acting Group Financial Controller at Williams Lea Tag
9-2014 - 3-2018
Finance Director – European Financial Operations and Accounting at Williams Lea Tag

Education

1989 - 1992
ACA from ICAEW
2004 - 2005
MBA from Cranfield School of Management

More Information

Social Presence :

Prographics :

Exp : 10 Location : Reading, England, United Kingdom Job Level : N/A Designation : Finance transformation consultant at WTGR FINANCIAL MANAGEMENT LIMITED
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Insights For Selling To Andrew

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Andrew is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Andrew

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Andrew move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Andrew take some risk or not?

  • They can take risks if necessary.

You And Andrew

Personality Compatibility


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