Chris Skitch

Questioner
DISC Type : c

CTO at Design by Structure

London, England, United Kingdom

Overview

Chris is the CTO at Design by Structure, a London-based brand agency. He is a Microsoft Certified Systems Engineer who pivoted from network engineering to found Didgeroo Ltd, a successful web development agency. People who have worked with him describe him as professional, competent, and a creative problem-solver.

Originally from Australia, Chris moved to the UK in 2001. He is a passionate tech nerd with a deep interest in vintage computing, particularly Commodore computers. He actively shares this hobby, running a YouTube channel dedicated to retro tech projects and discussions.

Unique fact: Chris recently received a new Commodore 64 computer for Christmas, fueling his passion for vintage tech.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Webflow Community
As a Webflow Global Leader, he founded and hosts the official London Webflow Meetup, organizing regular events for a community of over 300 members.
Vintage Computing
He has a deep passion for retro tech, especially Commodore computers. He creates content for his YouTube channel, sharing projects like optimizing C64 video output.
Generative AI
He shows a keen interest in the practical applications of AI, recently attending an AI Builders event and using generative tools for visual creation.

Media Appearances

Chris has no verified media appearances

Work History

10-2018
CTO at Design by Structure
10-2018 - 12-2023
Founder & Non Executive Director at Didgeroo Ltd
5-2008 - 10-2018
Founder & Managing Director at Didgeroo Ltd
10-2001 - 4-2008
MI/BI Technical Support Analyst at Shell
IT Support Analyst at Information Services & Technology at Archdiocese of Brisbane

Education

1999 - 2000
Microsoft Certified Systems Engineer (MCSE) from Microsoft Education Partner
1987 - 1991
Education details unavailable from St Joseph's Nudgee College

More Information

Social Presence :

Prographics :

Exp : 24 Location : London, England, United Kingdom Job Level : Leadership Designation : CTO at Design by Structure
URL has been copied!

Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chris take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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