Chris Street

Questioner
DISC Type : c

Global Director of Sales - Cylinders at Luxfer Gas Cylinders

Altrincham, England, United Kingdom

Overview

Chris Street is a strategic global sales leader with nearly 40 years of experience in the industrial and medical gases sector. As Global Director of Sales at Luxfer Gas Cylinders and President of the BCGA, he focuses on driving international growth, innovation, and safety. He holds an MBA and a BSc Hons from The University of Manchester.

He is a married father of four and grandfather of three. Chris is passionate about mentorship and is focused on developing the next generation of talent through the BCGAs Future Leaders Program, aiming to bring fresh and diverse perspectives into the STEM fields.

Interestingly, Chris co-authored a publication on a novel, fast-acting treatment for a medical condition, showcasing a unique intersection of his expertise in gases and healthcare applications.

Personality Overview

Value Seeker

Not Easily Convinced

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Global Sales Strategy
As Global Director of Sales for Luxfer and with prior leadership at Air Liquide, he has decades of experience building international sales channels in over 60 countries.
Industrial Gas Safety
A primary focus of his two-year term as President of the British Compressed Gases Association (BCGA) is to uphold and advance the industry's stringent safety culture.
Developing Future Leaders
He actively champions the BCGA's Future Leaders Program, aiming to mentor and elevate diverse new voices and talent within the industrial gas and STEM sectors.

Media Appearances

Luxfer Gas Cylinders welcomes industry expert to drive global growth. Featured in Love Business East Midlands

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Luxfer Gas Cylinders welcomes industry expert to drive global growth. Featured in Luxfer Gas Cylinders

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Work History

2-2025
Global Director of Sales - Cylinders at Luxfer Gas Cylinders
7-2024 - 2-2025
Director of Sales at AccuSpan Gases
5-2024
President at British Compressed Gases Association
9-2023 - 9-2024
Chair - International Business Forum at Staffordshire Chambers of Commerce
9-2023 - 7-2024
Commercial Specialist at Air Liquide

Education

9-1991 - 6-1994
Master of Business Administration (MBA) from Teesside University
1983 - 1986
Bsc Hons from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 34 Location : Altrincham, England, United Kingdom Job Level : Mid-senior Designation : Global Director of Sales - Cylinders at Luxfer Gas Cylinders
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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