Chris Szado

Go-getter
DISC Type : d

Sr. Manager Sales Excellence at Ricoh Canada Inc.

Vancouver, British Columbia, Canada

Overview

Chris Szado is a sales leader and "Sales Excellence Activist" focused on behavior-driven methodologies to unlock talent and improve performance. As the Head of Sales at LiFT Sales, he draws on experience from Ricoh and Gilead Sciences. He holds a Bachelor of Arts from the University of Victoria.

He previously served as CEO for a company that created Artificial Intelligence (AI) solutions for gastrointestinal cancer screening through collaboration with global experts.

Personality Overview

Direct & Candid

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Behaviour-Driven Sales
His core philosophy, emphasized in his headline and posts. He advocates for focusing on sales skills and problem-solving over simple product knowledge.
Sales Coaching
A primary function of his work, he focuses on defining clear standards for success and providing skill-based coaching to elevate salesforce performance.
Go-to-Market Strategy
Mentioned as a key skill in his experience and recommendations, covering the development of sales plays, customer profiles, and strategic market entry.

Media Appearances

Chris has no verified media appearances

Work History

3-2022 - 3-2023
Sr. Manager Sales Excellence at Ricoh Canada Inc.
11-2020
Head of Sales at LiFT Sales
3-2016 - 11-2020
National Sales Trainer at Elvium
1-2011 - 3-2016
CEO at Satis Operations
2-2006 - 3-2009
Therapeutic Specialist at Gilead Sciences

Education

1995 - 2000
Bachelor of Arts - BA from University of Victoria
Post Degree Professional program Education from University of Victoria

More Information

Social Presence :

Prographics :

Exp : 20 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Sr. Manager Sales Excellence at Ricoh Canada Inc.
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Chris

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Chris take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Chris

Personality Compatibility


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