Chris Travaglini

Questioner
DISC Type : c

Advisor at Monolith

Bryn Mawr, Pennsylvania, United States

Overview

Chris is the Founder and Managing Partner at Atlas Cedar Industrial. He has a deep background in Go-to-Market strategy, having joined high-growth tech companies like HashiCorp and Astronomer during their Series B stages to build out new market segments. People he has worked with describe him as being very "hard working".

He transitioned from a successful career leading sales strategies at major tech startups, including one that went through an IPO, to founding his own industrial company.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

GTM Strategy
Has extensive experience as a GTM Director at several high-growth tech companies, including HashiCorp, Astronomer, and Cohesity, often building segments from scratch.
Industrial Equipment
As the founder of Atlas Cedar Industrial, he is actively involved in the heavy equipment space and is currently hiring to build a new rental division.
AI in Data Security
He highlights Cohesity's partnership with NVIDIA, emphasizing the use of AI and ML to intelligently backup and secure customer data.

Media Appearances

Chris has no verified media appearances

Work History

10-2025
Advisor at Monolith
7-2025
Founder & Managing Partner at Atlas Cedar Industrial
4-2023 - 10-2025
GTM Director at Cohesity
4-2021 - 4-2023
GTM Director at Astronomer
4-2021
GTM Director at HashiCorp

Education

Education details unavailable from University of Delaware
Education details unavailable from Malvern Preparatory School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Bryn Mawr, Pennsylvania, United States Job Level : Leadership Designation : Advisor at Monolith
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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