Chris Ward

Galvanizer
DISC Type : Id

Managing Director at CDA Domestic Appliances

Greater Cheshire West and Chester Area, United Kingdom

Overview

Chris Ward is a C-suite leader in the consumer sector, currently serving as Managing Director at CDA Domestic Appliances and Chair at New Digital Intelligence. With deep experience in business transformation and global operations, he has held senior roles at Wilko, Jollyes, and McBride. People often describe him as a bright, fearless, and high-impact leader.

Personality Overview

Persuader

People-Oriented

Self-Assured

They do not mind taking risks and can make hard decisions, if necessary.  They will fight for you if they come to believe in you. They like to keep things under control.

Topics They Care About

Business Transformation
Has a consistent track record of leading complex, multi-country transformation projects in C-suite roles at companies like McBride, Wilko, and Jollyes.
Generative AI
As Chair of New Digital Intelligence, he helps clients leverage Gen AI to improve customer and colleague experiences, reflecting a focus on cutting-edge technology in business.
Consumer Retail
Possesses extensive senior leadership experience across the consumer value chain, including store operations, global buying, and supply chain management for major retail brands.

Media Appearances

CDA Managing Director Runs Nottingham Half Marathon Dressed as a Fridge. Featured in CDA Domestic Appliances Blog

See Now

Work History

10-2024
Managing Director at CDA Domestic Appliances
7-2024
Chair at New Digital Intelligence
10-2022 - 4-2024
Chief Transformation Officer at McBride
2-2020 - 2-2022
Retail Director at Wilko
5-2018 - 8-2019
Chief Commercial, IT and Supply Chain Officer at Jollyes- The Pet People

Education

1990 - 1993
Bachelor of Arts (B.A.) Hons from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Cheshire West and Chester Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at CDA Domestic Appliances
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • You might need to keep the conversation on track, they tend to slide off-topic
  • Talk about some of the cool and impressive features of your product

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t rely too much on what they promise, make your own deductions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Chris take some risk or not?

  • They can take risks if necessary.

You And Chris

Personality Compatibility


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