Chris Ward in

Chris Ward

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Managing Director at CDA Domestic Appliances
📍 Greater Cheshire West and Chester Area, United Kingdom

Chris Ward is a C-suite leader in the consumer sector, currently serving as Managing Director at CDA Domestic Appliances and Chair at New Digital Intelligence. With deep experience in business transformation and global operations, he has held senior roles at Wilko, Jollyes, and McBride. People often describe him as a bright, fearless, and high-impact leader.

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Experience
6 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Greater Cheshire West and Chester Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chris cares about

Business Transformation
Has a consistent track record of leading complex, multi-country transformation projects in C-suite roles at companies like McBride, Wilko, and Jollyes.
Generative AI
As Chair of New Digital Intelligence, he helps clients leverage Gen AI to improve customer and colleague experiences, reflecting a focus on cutting-edge technology in business.
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Career

Work history

10-2024
Managing Director
CDA Domestic Appliances
7-2024
Chair
New Digital Intelligence
10-2022 - 4-2024
Chief Transformation Officer
McBride
2-2020 - 2-2022
Retail Director
Wilko
5-2018 - 8-2019
Chief Commercial, IT and Supply Chain Officer
Jollyes- The Pet People
In the press

Media appearances

CDA Managing Director Runs Nottingham Half Marathon Dressed as a Fridge. Featured in CDA Domestic Appliances Blog
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Education
1990 - 1993
Bachelor of Arts (B.A.) Hons
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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