Christa Poindexter, M.Ed.

Activist
DISC Type : Cd

Director of People Operations at Red Wine and Blue

Greater Roanoke Area, United States

Overview

Christa Poindexter is the Director of People Operations at Red Wine and Blue, focusing on people-centered strategies. A graduate of Temple University with a Master of Education, she is also a certified Diversity, Equity, and Inclusion professional who describes herself as a "Belonging Enthusiast. "

Christa is passionate about supporting people, fostering environments of belonging, and ensuring access and equity. Her career reflects a deep commitment to human resources, talent coordination, and operational leadership, consistently prioritizing the human element within organizations.

She uniquely identifies as a "Blooming Techie, " indicating a growing interest in technologys role within people operations.

Personality Overview

Perfectionist

Value Conscious

Meticulous

They care equally about the product and its potential impact.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

People-Centric Operations
Her recent promotion to Director of People Operations highlights her focus on supporting the people within her organization, whom she calls its "best assets. "
Diversity and Belonging
She identifies as a "Belonging Enthusiast, " holds a DEI in the Workplace Certificate, and previously served as a DEI Coordinator.
Learning & Development
She recently posted a job opportunity for a Learning & Development Manager who would report directly to her, showing a focus on growing this area.

Media Appearances

Christa has no verified media appearances

Work History

1-2026
Director of People Operations at Red Wine and Blue
7-2024 - 1-2026
People Operations Manager at Red Wine and Blue
9-2023
Chief Operating Officer at Watch Party App
10-2023 - 7-2024
Recruiter/DEI Coordinator at Hospice of the Piedmont
10-2021 - 1-2023
Talent Coordinator at National Math and Science Initiative

Education

2015 - 2016
Master of Education (M.Ed.) from Temple University
2020 - 2020
Master's Certificate in Public Health - Generalist from Chamberlain University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Roanoke Area, United States Job Level : Mid-senior Designation : Director of People Operations at Red Wine and Blue
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Insights For Selling To Christa

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christa move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christa

Personality Compatibility


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