✨ Christa Watson

Questioner
DISC Type : c

VP of Media at OU Education Services

Albany, New York Metropolitan Area, United States

Overview

✨ has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

✨ has no verified topics they care about

Media Appearances

✨ has no verified media appearances

Work History

3-2025
VP of Media at OU Education Services
12-2023
CO-Owner, Senior Consultant at Watsmith Consulting
7-2022 - 12-2023
VP of Marketing at LOCOMOTIVE Agency
6-2021 - 1-2022
Director of Paid Media at Directive
2-2019 - 7-2022
VP of Performance Marketing at Pearson

Education

2003 - 6-2005
BS from University of South Florida
2004 - 2004
International Economics and Business from Universidad Veracruzana

More Information

Social Presence :

Prographics :

Exp : 11 Location : Albany, New York Metropolitan Area, United States Job Level : Senior Designation : VP of Media at OU Education Services
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Insights For Selling To ✨ Christa

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with ✨ Christa is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from ✨ Christa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will ✨ Christa move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can ✨ Christa take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And ✨ Christa

Personality Compatibility


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