Christi Cowdin

Energizer
DISC Type : I

Chief Marketing Officer at LMCU

Grand Rapids, Michigan, United States

Overview

Christi has no verified overview

Personality Overview

Full Of Energy

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Christi has no verified topics they care about

Media Appearances

Christi has no verified media appearances

Work History

6-2024
Chief Marketing Officer at LMCU
7-2019 - 7-2024
Vice President at LMCU
1-2017 - 7-2019
Director of Corporate Communications and Investor Relations at Horizon Global
10-2014 - 12-2016
Managing Director at Lambert, Edwards & Associates
10-2004 - 10-2014
Vice President at Wolverine Worldwide Foundation

Education

Bachelor of Arts (BA) from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 24 Location : Grand Rapids, Michigan, United States Job Level : Leadership Designation : Chief Marketing Officer at LMCU
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Insights For Selling To Christi

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christi is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Christi

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Christi move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Christi take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Christi

Personality Compatibility


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