Christian Beckers

Energizer
DISC Type : I

Global Digital Program Lead PXM (Product Experience Management) at Bayer

Cologne Bonn Region, Germany

Overview

Christian Beckers is the Global Digital Program Lead for Product Experience Management (PXM) at Bayer Consumer Health. He is focused on creating a digital backbone to provide retail and pharmacy partners with high-quality, compliant content. He values learning from market trends and applying best practices from other multinational brands to achieve his strategic vision.

As a speaker at industry events, Christian shares insights on evolving PXM from backend operations to an end-to-end experience driver.

Personality Overview

Big Picture Person

Informal

Believer

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are really good at seeing what the long-term impacts of their decisions could be. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Product Experience (PXM)
Leads the global PXM program at Bayer, aiming to organize product content and data into a single, high-quality source of truth for business use.
Digital Content Strategy
Focuses on building a "digital backbone" that provides retail and pharmacy partners with continuous access to high-quality and compliant product content.
Omnichannel Enablement
His work involves enabling a network of external partners, including retailers and pharmacies, with consistent and accurate product information across various channels.

Media Appearances

Christian has no verified media appearances

Work History

1-2023
Global Digital Program Lead PXM (Product Experience Management) at Bayer
10-2020 - 1-2023
Digital Product Manager Customer Content & Publication at Bayer
8-2017 - 10-2020
Senior eCommerce Solution Architect at Bayer

Education

Christian has no verified education history

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cologne Bonn Region, Germany Job Level : Middle Designation : Global Digital Program Lead PXM (Product Experience Management) at Bayer
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Avoid overloading them with too much detail
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Christian

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Christian take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Christian

Personality Compatibility


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