Christian Beckers is the Global Digital Program Lead for Product Experience Management (PXM) at Bayer Consumer Health. He is focused on creating a digital backbone to provide retail and pharmacy partners with high-quality, compliant content. He values learning from market trends and applying best practices from other multinational brands to achieve his strategic vision.
As a speaker at industry events, Christian shares insights on evolving PXM from backend operations to an end-to-end experience driver.
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