Christian Lacheny

Critic
DISC Type : C

Vice President of International Sales at Nail Alliance

Westlake Village, California, United States

Overview

Christian Lacheny is a seasoned executive focused on international sales and business development within the professional beauty sector. He has driven worldwide promotion and distribution for major brands like Gelish, Morgan Taylor, and OPI, successfully establishing networks in over 75 countries. He holds a certification in International Business Development.

Based on a career spanning several decades across Europe and the US, Christian appears to have a deep appreciation for international travel and culture. He maintains a strong professional interest in the strategies of industry leaders like LOréal and The Estée Lauder Companies.

He began his international career in 1982 as the French distributor for Sebastian, where he was quickly put in charge of their European operations.

Personality Overview

Objective Thinker

ROI Driven

Information Seeker

They prefer to do logical analysis and value evidence over emotions.  They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Global Brand Distribution
His career revolves around building and coaching international distributor networks for major beauty brands like OPI, Sparitual, and Nail Alliance.
Professional Beauty Market
He has over two decades of experience promoting brands through professional and prestige retail networks, focusing on brand strategy and marketing coordination.
International Sales Coaching
A core specialty is coaching international distributors to implement brand strategies, including education, sales, and marketing coordination.

Media Appearances

Christian has no verified media appearances

Work History

2-2016
Vice President of International Sales at Nail Alliance
8-2014 - 1-2016
Vice President International Sales at SPARITUAL
8-2014 - 1-2016
Vice President International Sales at ORLY International
7-1999 - 7-2016
Vice President Of International Sales at OPI Products, Inc.
6-1999 - 7-2015
Vice President International Sales at OPI Products, Inc.

Education

Education details unavailable from St Louis - Paris France

More Information

Social Presence :

Prographics :

Exp : 49 Location : Westlake Village, California, United States Job Level : Senior Designation : Vice President of International Sales at Nail Alliance
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Christian

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christian take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christian

Personality Compatibility


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