Christian Loock

Critic
DISC Type : C

Lead CRM & Customer Insights at Lidl Stiftung & Co. KG

Germany

Overview

Christian is the Lead of CRM & Customer Insights at Lidl, leveraging an extensive background in category management from his time at Billa Russia and real, - Hypermarket. Described as a result-oriented manager, he holds a Diploma from Berufsakademie Berlin and has a deep expertise in fresh food sourcing and promotion planning.

Outside of his primary career in retail, Christian is an entrepreneur with a background in aerospace engineering. He co-founded PAVAOO, a med-tech startup that developed an innovative preventative patch to help women avoid common infections, showcasing his passion for applying his skills to solve real-world health problems.

Unique fact: His startup, PAVAOO, won third place in the TUM IDEAward competition for sustainable and innovative business ideas.

Personality Overview

Negotiator

Objective Thinker

Information Seeker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They choose to analyze logically and value facts to emotions.

Topics They Care About

CRM & Customer Insights
His current leadership role at Lidl is focused on leveraging customer relationship management and data insights to drive business strategy.
Retail Category Management
He has a long and successful career in category management, holding director-level positions at major hypermarket chains like Billa Russia and real, -.
Med-Tech Innovation
He co-founded the award-winning med-tech startup PAVAOO, demonstrating a strong interest in health technology and product development.

Media Appearances

Christian has no verified media appearances

Work History

12-2020
Lead CRM & Customer Insights at Lidl Stiftung & Co. KG
9-2015 - 11-2020
Category Management at Lidl Stiftung & Co. KG
8-2014 - 8-2015
Buying Director at ooo Fresh Market
7-2013 - 7-2014
Director Category Management, Logistics at Billa Russia (Rewe Group)
10-2011 - 6-2013
Division Manager Category Management Fresh&Ultra-Fresh Food at real,- Hypermarket Russia

Education

1996 - 1999
Diploma from Berufsakademie Berlin
1992 - 1995
Abitur from Georg Herwegh Oberschule, Berlin

More Information

Social Presence :

Prographics :

Exp : 17 Location : Germany Job Level : Mid-senior Designation : Lead CRM & Customer Insights at Lidl Stiftung & Co. KG
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christian

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Christian take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Christian

Personality Compatibility


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