Christian Loock in

Christian Loock

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Lead CRM & Customer Insights at Lidl Stiftung & Co. KG
📍 Germany

Christian is the Lead of CRM & Customer Insights at Lidl, leveraging an extensive background in category management from his time at Billa Russia and real, - Hypermarket. Described as a result-oriented manager, he holds a Diploma from Berufsakademie Berlin and has a deep expertise in fresh food sourcing and promotion planning.

Outside of his primary career in retail, Christian is an entrepreneur with a background in aerospace engineering. He co-founded PAVAOO, a med-tech startup that developed an innovative preventative patch to help women avoid common infections, showcasing his passion for applying his skills to solve real-world health problems.

Unique fact: His startup, PAVAOO, won third place in the TUM IDEAward competition for sustainable and innovative business ideas.

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Experience
17 Years
Current Role
Lead CRM & Customer Insights
Job Level
Mid-senior
Location
Germany
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christian cares about

CRM & Customer Insights
His current leadership role at Lidl is focused on leveraging customer relationship management and data insights to drive business strategy.
Retail Category Management
He has a long and successful career in category management, holding director-level positions at major hypermarket chains like Billa Russia and real, -.
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Career

Work history

12-2020
Lead CRM & Customer Insights
Lidl Stiftung & Co. KG
9-2015 - 11-2020
Category Management
Lidl Stiftung & Co. KG
8-2014 - 8-2015
Buying Director
ooo Fresh Market
7-2013 - 7-2014
Director Category Management, Logistics
Billa Russia (Rewe Group)
10-2011 - 6-2013
Division Manager Category Management Fresh&Ultra-Fresh Food
real,- Hypermarket Russia
In the press

Media appearances

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Education
1996 - 1999
Diploma
Berufsakademie Berlin
1992 - 1995
Abitur
Georg Herwegh Oberschule, Berlin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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