Samantha Royston
Questioner · DISC type cSamantha Royston is a Senior Manager of Commercial Procurement for Marketing at Burberry. A Chartered Procurement professional with a BA from The University of Sheffield, she specializes in negotiating global media and marketing services contracts, drawing on experience from previous roles at AXA UK, Philips, and Jaguar Land Rover.
Samantha is a prominent voice in her field, frequently speaking at industry events like ProcureCon Marketing and the Marketing Procurement iQ conference. She values peer-to-peer knowledge sharing and fostering collaborative, sustainable relationships with suppliers and global teams.
She currently serves as the Chair of the ISBA Marketing Procurement Working Group for 2025.
Read the full overview →How Samantha shows up
They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
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Calculativeness (C)
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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