Christian Seidl in

Christian Seidl

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Head of Digital - North America & Europe at Grendene Global Brands
📍 Miami, Florida, United States

Christian is the Head of Digital for North America & Europe at Grendene Global Brands, with over 15 years of experience in the consumer goods and fashion sectors. He specializes in data-centric digital strategies to drive e-commerce growth. Colleagues describe him as a transparent, empathetic, and entrepreneurial leader with an MBA in Global Business.

Outside of his professional life, Christian is a dedicated triathlete. He has completed two Ironman 70. 3 races and numerous virtual events, demonstrating a high level of personal discipline, innovation, and adaptability which he brings to his work.

Unique fact: He is a two-time Ironman 70. 3 triathlete.

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Experience
12 Years
Current Role
Head of Digital - North America & Europe
Job Level
Mid-senior
Location
Miami, Florida, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Christian cares about

Digital Commerce Growth
He has direct P&L responsibility and focuses on driving growth across DTC, marketplaces, and Amazon for Grendene's brands like Melissa.
Brand Collaborations
His recent activity highlights successful partnerships, such as Melissa + Diesel, focusing on connecting bold creative vision with clear consumer intent.
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Career

Work history

9-2025
Head of Digital - North America & Europe
Grendene Global Brands
12-2024 - 9-2025
Head of Digital - North America
Grendene Global Brands
9-2022 - 12-2024
Head of the Digital Hub, Latin American and the Caribbean
Diageo
3-2021 - 8-2022
Digital Commerce Division Manager
Grendene S/A
5-2020 - 3-2021
Digital Commerce | Technology Manager
Grendene S/A
In the press

Media appearances

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Education
2015 - 2019
Master’s Degree
Iscte - Instituto Universitário de Lisboa
2014 - 2018
Master of Business Administration (M.B.A.)
FGV - Fundação Getulio Vargas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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