Christian Seidl

Sharpshooter
DISC Type : CD

Head of Digital - North America & Europe at Grendene Global Brands

Miami, Florida, United States

Overview

Christian is the Head of Digital for North America & Europe at Grendene Global Brands, with over 15 years of experience in the consumer goods and fashion sectors. He specializes in data-centric digital strategies to drive e-commerce growth. Colleagues describe him as a transparent, empathetic, and entrepreneurial leader with an MBA in Global Business.

Outside of his professional life, Christian is a dedicated triathlete. He has completed two Ironman 70. 3 races and numerous virtual events, demonstrating a high level of personal discipline, innovation, and adaptability which he brings to his work.

Unique fact: He is a two-time Ironman 70. 3 triathlete.

Personality Overview

Rigorous & Demanding

Precise But Practical

Thorough Evaluator

They are less concerned about the product and more about its potential impact.  They respond well to strong and respectful communication. They do not care very much about building rapport or relationships.

Topics They Care About

Digital Commerce Growth
He has direct P&L responsibility and focuses on driving growth across DTC, marketplaces, and Amazon for Grendene's brands like Melissa.
Brand Collaborations
His recent activity highlights successful partnerships, such as Melissa + Diesel, focusing on connecting bold creative vision with clear consumer intent.
Data-Centric Strategy
His career is focused on using consumer data and analytics to transform business models and optimize the customer experience.

Media Appearances

Christian has no verified media appearances

Work History

9-2025
Head of Digital - North America & Europe at Grendene Global Brands
12-2024 - 9-2025
Head of Digital - North America at Grendene Global Brands
9-2022 - 12-2024
Head of the Digital Hub, Latin American and the Caribbean at Diageo
3-2021 - 8-2022
Digital Commerce Division Manager at Grendene S/A
5-2020 - 3-2021
Digital Commerce | Technology Manager at Grendene S/A

Education

2015 - 2019
Master’s Degree from Iscte - Instituto Universitário de Lisboa
2014 - 2018
Master of Business Administration (M.B.A.) from FGV - Fundação Getulio Vargas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Miami, Florida, United States Job Level : Mid-senior Designation : Head of Digital - North America & Europe at Grendene Global Brands
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Christian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • If convinced, they can reach decisions quite fast.
  • Can Christian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Christian

Personality Compatibility


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