Christian Smith

Questioner
DISC Type : c

Board Member at Edulog (Education Logistics, Inc.)

San Francisco, California, United States

Overview

Christian is a Vice President at Serent Capital, where he evaluates investment opportunities and supports portfolio companies. His experience includes growth equity at Peterson Partners and investment banking. He graduated summa cum laude from Miami University and holds an MBA from Stanfords Graduate School of Business.

Outside of work, Christian is an avid sportsman who lives for skiing, surfing, and competitive golf. He also has a broad appreciation for music that “hits just right. ” His time as a caddie in high school reflects his long-standing passion for golf and the outdoors.

He is a recipient of the Caddyshack scholarship, awarded to young caddies.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Growth Equity
His career at Serent Capital and Peterson Partners is focused on growth equity, investing in and supporting growing businesses.
Education Technology
Serent has a dedicated EdTech focus, and he serves on the boards of several education companies, including Edulog and LinkIt! .
Competitive Golf
Enjoys golf matches that “get a little too competitive” and was a caddie in high school, even winning a scholarship for it.

Media Appearances

Christian has no verified media appearances

Work History

9-2025
Board Member at Edulog (Education Logistics, Inc.)
6-2025
Board Member at LinkIt!
4-2025
Board Member at PlotBox
10-2024
Board Observer at ParentSquare
9-2024
Vice President at Serent Capital

Education

9-2022 - 6-2024
Master of Business Administration - MBA from Stanford University Graduate School of Business
2013 - 2017
Bachelor’s Degree from Miami University

More Information

Social Presence :

Prographics :

Exp : 13 Location : San Francisco, California, United States Job Level : Senior Designation : Board Member at Edulog (Education Logistics, Inc.)
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Insights For Selling To Christian

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christian is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christian

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christian move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christian take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Christian

Personality Compatibility


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