Christina Becker, MBA

Questioner
DISC Type : c

Vice-President, Consulting and Online Training, Founder Canadian Nonprofit Academy at Becker Associates

Toronto, Ontario, Canada

Overview

With 40 years in the nonprofit sector, Christina founded the Canadian Nonprofit Academy to address governance challenges, leveraging insights from her York University MBA. Colleagues and clients describe her as a gifted, passionate, and committed expert who provides transformative solutions for volunteer leaders.

Christina is also a Zurich-trained Jungian Analyst, maintaining a private practice in Toronto. She has studied astrology, is a member of the Canadian Association for Sandplay Therapy, and has authored books on Jungian psychology, viewing her work as a calling to help others explore deeper meaning.

Uniquely, she combines high-level nonprofit management consulting with deep analytical psychology, offering a rare blend of strategic business acumen and profound human insight.

Personality Overview

Cautious & Analytical

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Nonprofit Governance
Her 40-year career and the founding of the Canadian Nonprofit Academy are dedicated to strengthening governance and empowering volunteer boards in Canada.
Jungian Psychology
A certified Jungian Analyst with a diploma from Zurich, she runs a private practice and has authored multiple books on individuation and soul-making.
Board Leadership
She frequently posts about the crucial role of board chairs, facilitating productive meetings, and distinguishing between governance and management tasks.

Media Appearances

Canadian Nonprofit Academy Launches – Christina Becker Leads Initiative. Featured in Becker Associates

See Now

Work History

1-2003
Vice-President, Consulting and Online Training, Founder Canadian Nonprofit Academy at Becker Associates
6-2000
Private Practice at Jungian Analyst
4-2000 - 4-2002
Group Facilitator at Institute for Management Development - Executive MBA Program
1-1993 - 12-2002
Principal at C.J. Becker & Associates
2-1989 - 7-1992
Senior Consultant at Fox Jones & Associates

Education

1984 - 1986
Master of Business Administration - MBA from York University
1996 - 2002
Diploma from C.G. Jung Institut, Zurich

More Information

Social Presence :

Prographics :

Exp : 36 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : Vice-President, Consulting and Online Training, Founder Canadian Nonprofit Academy at Becker Associates
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christina take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Christina

Personality Compatibility


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