Christina Capadona-Schmitz

Trailblazer
DISC Type : ID

Chief Marketing Officer at Unison Risk Advisors

Cleveland, Ohio, United States

Overview

Christina has no verified overview

Personality Overview

Achievement-Oriented

Assertive

Persuasive

They will bat for you if they come to believe in you.  They like to keep things under control. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

1-2025
Chief Marketing Officer at Unison Risk Advisors
6-2022
Chief Marketing Officer at Oswald Companies
2-2013 - 6-2022
Vice President, Director of Marketing and Communications at Oswald Companies
10-2006
Marketing Consultant and On-Camera/Voice Talent at (Self)
3-2006 - 2-2013
Vice President at PR 20/20

Education

BA from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Cleveland, Ohio, United States Job Level : Leadership Designation : Chief Marketing Officer at Unison Risk Advisors
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Christina

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Christina take some risk or not?

  • They can take risks if necessary.

You And Christina

Personality Compatibility


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