Christina Edwards

Questioner
DISC Type : c

Marketing Consultant at CareCredit

Newport Beach, California, United States

Overview

Christina has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

2-2025
Marketing Consultant at CareCredit
1-2021
Marketing Consultant at Yellow Iron Real Estate
6-2017 - 1-2021
Vice President of Marketing at CareCredit
8-2016 - 6-2017
AVP, Group Account Director at Precision for Value
8-2013 - 7-2016
Sr. Director, Marketing at THREAD research

Education

2012 - 2014
Masters of Science in Integrated Marketing Communications from Northwestern University
1996 - 2000
BA from Loyola Marymount University, College of Business Administration

More Information

Social Presence :

Prographics :

Exp : 12 Location : Newport Beach, California, United States Job Level : Mid-senior Designation : Marketing Consultant at CareCredit
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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