Christina Frantom

Pioneer
DISC Type : Dsi

Internal Communications Lead at Mercedes-Benz U.S. International, Inc.

United States

Overview

Christina is a corporate communications leader with over 20 years of experience in crisis management, executive messaging, and reputation strategy for global manufacturing firms. Praised as an exceptional and intelligent leader, she counsels executives through high-stakes situations. She holds a Master of Science from The University of Alabama and is certified in AI Literacy.

Outside of work, Christina is an advocate for diversity and inclusion, having served on the boards of the Tuscaloosa Civil Rights History and Reconciliation Foundation and the Invisible Histories Project of Alabama. She also has a unique, tech-enabled hobby connecting her to the natural world.

She has a live, camera-enabled bird feeder that sends her a text message whenever a new type of bird comes to visit.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Crisis & Reputation
Her career focus involves helping global brands navigate risk, change, and opportunity by building reputation strategies that protect trust and strengthen enterprise value.
Generative AI
Holds certifications in AI Literacy and has publicly praised courses on Generative AI, indicating a strong interest in its professional and personal applications.
Executive Messaging
Frequently speaks at conferences on using innovative channels like short-form video and social-style updates to enhance executive communication and keep leadership visible.

Media Appearances

Christina has no verified media appearances

Work History

7-2023
Internal Communications Lead at Mercedes-Benz U.S. International, Inc.
9-2022 - 6-2023
Vice President of Internal Marketing at Hawke Media
8-2021 - 9-2022
Head of Marketing at Fledging
3-2021 - 7-2021
Director of Marketing & Communications at American Society for Reproductive Medicine - ASRM
2-2019 - 3-2021
Director of Marketing & Communications at Birmingham-Jefferson Convention Complex (BJCC)

Education

Bachelor of Arts - BA from Texas A&M University
6-2017 - 5-2019
Master of Science - MS from The University of Alabama

More Information

Social Presence :

Prographics :

Exp : 22 Location : United States Job Level : Senior Designation : Internal Communications Lead at Mercedes-Benz U.S. International, Inc.
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Christina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are generally fast movers and can take quick decisions
  • Can Christina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Christina

Personality Compatibility


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