Christina Gherardi

Researcher
DISC Type : Cs

Head of Marketing at Summit Trail Advisors

New York, New York, United States

Overview

Christina has no verified overview

Personality Overview

Process Focused

Cost Conscious

Detail Oriented

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

10-2022
Head of Marketing at Summit Trail Advisors
8-2019 - 9-2021
VP, Marketing Manager, North America at Newton Investment Management
11-2015 - 7-2019
Senior Marketing Associate at Vontobel Asset Management
3-2014 - 11-2015
Senior Marketing Analyst at Clarion Partners LLC
3-2012 - 3-2014
Investor Relations Analyst at Metropolitan Real Estate (A Subsidiary of The Carlyle Group)

Education

College of Business Administration from Fordham University
2020 - 2020
Marketing Strategy Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York, New York, United States Job Level : Mid-senior Designation : Head of Marketing at Summit Trail Advisors
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • When following up with them, expect slowness; use questions to engage them, preferably over email.
  • If they are not asking many questions, nudge them to ask questions rather than just starting to talk yourself
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Christina

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Christina take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Christina

Personality Compatibility


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