Christina Gough

Inquirer
DISC Type : cd

Founder & Managing Director at Formation Marketing - The CMO for SMEs

London Area, United Kingdom

Overview

Christina Gough is the Founder of The Formation Group, a marketing company that connects brands with elite freelance talent as an alternative to traditional agencies. A Chartered Marketer, she is described by colleagues as intelligent, diligent, organized, and energetic. She focuses on providing flexible, high-quality marketing solutions for startups and scale-ups.

Outside of her entrepreneurial ventures, Christina is a podcast host who has built a life centered around freedom and balance. She currently lives in Bali with her two young children, leading her remote team and advocating for designing a career that supports ones desired lifestyle, not the other way around.

Interesting fact: Christina skipped university to build her career from the ground up, becoming one of the youngest Chartered Marketers in the UK.

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Freelancer Empowerment
Her company's mission is to empower world-class freelancers to build fulfilling careers on their own terms, providing an alternative to the traditional agency structure.
Work-Life Integration
A core theme in her podcasts and personal story, she advocates for building a business that fits your life, having moved to Bali with her family.
Marketing for Startups
Her firm, previously named "The CMO for SMEs, " specializes in providing startups and scale-ups with flexible access to top-tier marketing, PR, and communications talent.

Media Appearances

Christina has no verified media appearances

Work History

7-2017
Founder & Managing Director at Formation Marketing - The CMO for SMEs
12-2014 - 7-2017
Marketing Director at Creative Business Leaders
8-2013 - 6-2017
Senior Consultant at Limelight Public Relations
7-2011 - 8-2013
Sales and Marketing VP EMEA at BI WORLDWIDE Europe
2-2011 - 6-2011
Project Executive at BI WORLDWIDE Europe

Education

2011 - 2014
Chartered Marketer from CIM | The Chartered Institute of Marketing
2012 - 2013
CIM Professional Diploma in Marketing from University of Northampton

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Leadership Designation : Founder & Managing Director at Formation Marketing - The CMO for SMEs
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Christina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Christina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Christina

Personality Compatibility


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