Christina Jennette

Questioner
DISC Type : c

VP, Marketing & Communications at BNY

United States

Overview

Christina has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

1-2023
VP, Marketing & Communications at BNY
1-2022 - 12-2022
Financial Services Consultant at AllianceBernstein
10-2018 - 8-2020
Marketing Manager at Legg Mason (Acquired by Franklin Templeton)
5-2012 - 10-2018
Consultant/Editor, Financial Services, Healthcare Industries at Editing, Proofreading & Project Management
11-2010 - 5-2012
Sr. Marketing Management Specialist at Prudential Financial

Education

MS from Quinnipiac University
BS from Southern CT State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United States Job Level : Senior Designation : VP, Marketing & Communications at BNY
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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