Christina Juul Bladt is the Head of Brand Management & FDM. dk at FDM, focusing on enhancing brand experiences through strategic design and communication. Her background includes roles as Head of Strategy at Kontrapunkt and board membership at Creative Circle. Colleagues describe her as strategic, thorough, humorous, and creative.
She is passionate about challenging brands to recognize their societal role and drive positive change through ambitious, design-led initiatives. This mission extends from revitalizing brands to fostering internal engagement and securing strategic buy-in for impactful projects that shape the future.
Her masters thesis on "Complex Brand Narratives" was the most-read thesis from Copenhagen Business School and was featured in the Danish newspaper Børsen.
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